What's up, folks? Today we're talking about a Murcia lad who can't stop winning, whether it's on court or in the bank: how much does Carlos Alcaraz earn? In tennis there's no salary, so his money comes from two taps: tournament prize money and, above all, sponsorships.
| # | Tennis Player | Total | Prize Money | Sponsorships |
|---|---|---|---|---|
| 1 | 🇪🇸 Carlos Alcaraz | 62.9 | 18.9 | 44 |
| 2 | Jannik Sinner | 59 | 29 | 30 |
| 3 | Coco Gauff | 40.3 | 5.3 | 35 |
| 4 | Serena Williams | 40 | — | 40 |
| 5 | Aryna Sabalenka | 35.9 | 13.8 | 22 |
| 6 | Novak Djokovic | 25.6 | 4.6 | 21 |
Millions of dollars in 2026. Source: Sportico, reported by Bloomberg Línea.
Check this out: Sinner earns more in prize money (29 million versus 18.9), but Alcaraz edges him out overall thanks to sponsorships. Charisma pays dividends too.
Nike, Rolex, Louis Vuitton, BMW, Babolat, Calvin Klein, Evian, Isdin and El Pozo from Murcia, among others. Just the Nike contract alone is estimated at around 20 million, according to Tennis365. And that's before you add exhibition matches, which pay handsomely, and even a documentary about his career.
In January 2026 he won the Australian Open against Djokovic, and with it his career prize money pot approached 40 million dollars. According to Excélsior, he was on the verge of becoming the fourth highest-earning tennis player in prize money, behind only Djokovic, Nadal and Federer. At 23 years old.
Federer is the only tennis player among the 25 highest-paid athletes in history, with around 1,670 million dollars. Alcaraz has his whole career ahead to get close. You can find the full ranking in the highest-paid athletes in history.
According to Sportico, $62.9 million in 2026: $18.9 in prize money and $44 in sponsorships, making him the highest-paid tennis player in the world. Forbes calculates $61.5 million for the twelve months up to May 2026.
Alcaraz, due to sponsorships: $62.9 million compared to $59 million for Sinner in 2026 according to Sportico, although Sinner earned more in prize money ($29 compared to $18.9).
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